Writing on retiring
lines for later life, penning pensions pr to engage and persuade
By luck rather than design, I find myself knowledgeable, if not expert, in writing about all-things pension-related. What's more, I enjoy it.
It's down to the last 12 years of crafting pr campaigns and content for clients across DB and DC to employee benefits and investment.
From targeted blogging and specialist articles for SEO marketing and whittling down web text, I marry sector know-how to story-telling acumen from a varied background in corporate communications and newspaper and national broadcast journalism.
Arguably, pensions are now permanently in the regulatory and media spotlight. Sponsoring employers, trustees and master trusts need to ensure their messaging is not lost in its glare.