Writing on retiring
lines for later life, penning pensions pr to engage and persuade
By luck rather than design, I find myself knowledgeable, if not expert, in writing about all-things pension-related. What's more, I enjoy it.
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It's down to the last 12 years of crafting pr campaigns and content for clients across DB and DC to employee benefits and investment.
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From targeted blogging and specialist articles for SEO marketing and whittling down web text, I marry sector know-how to story-telling acumen from a varied background in corporate communications and newspaper and national broadcast journalism.
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Arguably, pensions are now permanently in the regulatory and media spotlight. Sponsoring employers, trustees and master trusts need to ensure their messaging is not lost in its glare.
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Clients include Punter Southall, Barnett Waddingham, Kempen, Cheviot Trust, SEI