Content marketing and blogging
As Punter Southall has changed, so, too, has the way the company talks to its clients and contacts. I curate a blog, which covers the spectrum from macroeconomics to pensions, investment and beyond, which resonates across our industry.
Relevant blogs help to build our broader brand, increasing interest in - and engagement with - the group's services.
Marketing Director John Buttress
New website for civil engineers
Having previously overseen the previous group website, which brought together its various companies across the financial services spectrum, the new site needed to showcase more effectively the range of opinions, advice and market knowledge across this diverse consultancy.
“We now have a website which gives life to the depth of knowledge, creative thinking and questioning approach across the group. Paddy’s ability to work effectively with senior people across the business was a critical contribution.”
Steve Butler, Chief Executive – Punter Southall Aspire
DC, DB and investment writing
Writing agenda-setting pieces, posts and mail-outs based on curated conference themes such as the annual investment conference, together with defined contribution events. I marry specialised knowledge with an accessible style to ensure your market is engaged.
"Too little writing for pensions and investments succeeds in connecting with people. Paddy's knowledge and experience means his words hit home. He makes a difference"
Principal, Barnett Waddingham